An indie alternative to the Kindle?

Is that even possible? According to Vanity Fair, it is. Check out this review of the Indle, a new ebook that subscribes to independent book stores to provide its readers with electronic literature. However, as much as I appreciate the convenience and technology of ebooks, I'm still not sold. Call me sentimental and old-fashioned, but I'll take my shelves of books and the physical space of bookstores over technological advancements any day.